The Rossiter Report – V2:N1
By Cathleen E. Rossiter, PCS
“Soul Searching and Transformation”
Good Afternoon, Everyone. It is great to be back with you at the relative beginning of this brand new year. As St. Valentine’s Day is a mere few hours away, I am taking this time to talk about the importance of putting into words what it is that makes you so passionate about the work that you do.
As I was meeting earlier today with the owner of a small, but thriving, business (I’ll call him Marc) looking for a way to help him with his staffing issues, I was sensing a high level of frustration with the fact that his staff just does not take pride in their job or the work that they do. Marc is truly passionate about his business and has been so from the start. After twenty years in business, he is continually expanding and is focused on providing the best quality products and service to his customers (whom he views as welcome guests and family), yet he cannot understand why his employees do not see things the way he does, why they will not learn to do the simplest aspects of their job, and why they take no initiative in solving problems. My heart was breaking as I listened to Marc’s dilemma because I knew the solution was so simple (hard work, but simple nonetheless).
How many of you have felt the same way? How many of you wish you knew the magic formula for completely changing people’s attitudes? Well, fret no more. I give you the same advice I gave to Marc. The answer is simple. If you have not taken the time to write (yes, write it down) the reason you are so passionate about your work, your business, and what you envision for your business, then you will not be able to convey that passion properly. In Marc’s case, the unnamed passion turned to frustration at the sight of sloppily done tasks and the general lack of pride and connection he saw in his employees.
Oftentimes, until we dig up the root of our frustration, we actually communicate the opposite of what we intend. In Marc’s case, by not understanding why he is so passionate about his business, he is instead conveying to his employees that he is angry at them all the time. Without being able to articulate what it is he is angry about, his employees can only assume (and we know where that leads) that Marc is angry at them personally. This is a perfect example of why my Three C’s of Superlative Service are invaluable. Unless and until we become Conscious of the world within and around us, we will not develop the Compassion we need to get to the root or core of the person we are dealing with (the passion that is driving them at the particular moment we encounter them), therefore, we are incapable of Communicating the truth of the matter at hand. If we are incapable of communicating, the relationship breaks down.
Another effect of not taking the time to write out what it is you are passionate about in your business, along with the “why” and including your vision for your business, is that this lack of clarity is directly transferred to your employees. What Marc needed to see was that without any clear delineation of (to use real estate as a metaphor) your property lines, your employees do not know where to put their feet. Your employees are left without solid ground upon which to stand, therefore remain adrift and insecure about what is expected of them. This insecurity takes their focus off of serving the customer because they have no clear understanding of what that means in the context of your business.
As the day comes to a close, do yourself a great favor and set aside some time every day (in Marc’s case, someone who is struggling to find time in his day for everything, I suggested taking fifteen minutes each day) to put on paper what it is you love about the work you do and WHY you love each item on your list. The “what” is essential, but the “why” is critical. Without knowing why we do anything, we will never have a full grasp on the “what”. Having had decades of practice in this art, I am able to say with certainty that you will begin to see a change in the people around you and how they relate to you. You will be unconsciously communicating your passion in the proper manner, in a manner that people will finally be able to understand without you having to utter a word (although, once you have the understanding of your passion, you may not be able to keep quiet).
Until next time, I send you all my best wishes.
Coppyright, 2013 – Cathleen E. Rossiter, PCS. All rights reserved. It is strictly prohibited to copy, redistribute, republish or modify any materials or software contained on the cerossiterpcs.com website or in subsequent support without the prior written consent of Cathleen E. Rossiter, PCS.